The layout and design of your WordPress website can improve the interaction between your target customers and your online business. Websites that exist solely for this purpose are non-converting websites, and these types of websites are no different from business cards or resumes.
The secrets to a successful layout are in terms of visual design, content and site architecture, conversion rate optimization, and how users perceive your site. There are always layouts that are easy to understand and have effective UX, and they always lead to positive conversion rates. Let's explore these layouts and how they can take your website design to another level.
First, why is UX important?
The main purpose of your website should be to generate positive emotions through user interaction while attracting visitors. Think about it, does it make sense to have a website that doesn't meet user needs?
A well-thought-out website addresses the Latest Mailing Database functional needs of users, such as finding information the user is looking for or ordering/purchasing products. Next, the design should also address the psychological needs of potential clients by saving time and letting them use them efficiently.
According to research conducted by Stanford University, users can quickly evaluate the overall visual design of a website! If a website looks professional enough, it means it looks more believable and therefore leads to higher conversion rates. From typography to layout to font size and color, every element is key to UX.
How does your website layout affect user experience?
When you focus on user experience and conversion optimization, you have to give potential customers what they are looking for. If they have some kind of problem, when they land on one of your pages, they must be able to fix the problem.
This can only be achieved with a visually appealing and optimized web layout. The layout should be easy to use and intuitive. It should contain only the basics and the most important elements to convince visitors that your business deserves their attention.
Without further ado, let's move on to some WordPress layouts that can enhance the user experience of your business website.
1. Zigzag Layout
The zig-zag layout takes advantage of the well-known patterns that users use to scan content. More specifically, the Z mode. The layout mimics the shape of the letter Z, and the pattern traces the zig-zag route the human eye makes when we read and scan content.