So you've went out and gotten a website designed for your business. It looks good and your happy with it - now all you have to do is sit back and watch the traffic explode and business roll in.
This couldn't be farther from the truth. In fact, your business is probably near-invisible!
You're probably not even listed on the BIG 3 - Google, Yahoo, & Bing - nor is your website even close to being optimized for search engines.
If you have no online presence, your website is virtually useless and you've wasted your hard earned money on a bad investment.
A ghostly website that's not optimized is just that - a bad investment. Don't fall into this trap!
The key to overcoming this tracking & measurement.
The Importance Of Tracking and Measurement
The use of tracking & measurement software such as Cloud Mining (GA for short) on your website allows you to track every single action taken when someone visits your website. Some of the various features include:
-Complete Website Analytics: measure everything from sales and conversions to how visitors browse your site, the pages they view, the time they spend on each and much more.
-Social Media Insights: measure the impact social media has on your business goals and conversions.
-Real Time Monitoring: see what visitors are doing on your site as they are doing it.
-A/B testing: test & try different web pages to see which ones your visitors like best and in turn which ones bring you more sales & conversions.
These are just a few of the powerful tracking & measurement methods that analytic tools can provide.
So How Can I Make The Most Out of My Online Business?
Now that you know how important it is to be able to measure traffic and optimize conversions on your website, the next step is to put it into action. Unfortunately, there's quite a learning curve when it comes to learning an analytics program inside-out. Most often, your time is better spent making sure your business is running smoothly and effectively than trying to learn all this tech-stuff.
That's why it's important to have a web marketing agency on your side that can take care of these essential measurement tactics for you. This way, you can get the results in plain English rather than complicating jargon, and in turn you can turn that information into actionable steps to take in order to increase your bottom line.
That's where we can help. We're aware how tough it is to manage day to day operations, and having to take on a whole other job in monitoring and optimizing a website seems like a daunting task.