Although I don't want to admit it, I have to face the fact that the era of graphic and text is coming to an end. In my character attributes, there is a very good characteristic, that is, I can roughly predict the future trend, and the accuracy rate is still quite high (except for the stock market). So, when I say the era of graphic and text is coming to an end, don't doubt it, it's the truth.
I had this view a long time ago, and I was reluctant to admit it at the time. It can also be said that I deliberately pretended to be invisible. The reason is easy to understand. Just like the industrial revolution, the workers of traditional workshops opposed the introduction of advanced industrial equipment. It's not that they robbed their own jobs. Because I am also a graphic worker, 99% of my content is presented to readers in the form of text. The era of graphic and text is over, and my good days are coming to an end.
Just as Guo Jingming chose this time to apologize, it was by no means as simple as his conscience found out. The reason why I can now have the courage to stand up and shout loudly: The era of graphic and text is coming to an end. I would also like to thank a certain self-media platform for a series of courses on "Graphic and text creators transforming into video creation". In the transformation of video creation, I should have found a little way, so I don't worry about the graphics country email list and texts, because I Will make a video!
01 Signs that the era of graphic and text is coming to an end
We all know that we cannot rely on subjective judgments in doing things, and the conclusions drawn in that way may not be correct. The reason for the conclusion that the pictures and texts should be completed is also seen from Party A's advertising budget planning. Taking Xiaohongshu as an example here, this platform is chosen because the platform can be used to place advertisements in both graphic and video formats. The choice of which method reflects the owner’s preference for pictures and videos. .
Unlike a certain audio platform, the delivery form can only be video, like a certain number platform, the delivery form can only be pictures and texts, because of the limitations of the platform attributes, the conclusions drawn are inaccurate. It's like a person who only eats buns for breakfast every day and eats nothing else. We come to the conclusion that this person loves buns. Maybe the fact is that there is only a bun store near his house, and there is no other breakfast. Can choose buns.
In the early stage of the Xiaohongshu platform, Party A's advertising budget accounted for a relatively high proportion of graphics and text, at more than 95%. Looking at the data in 2019, among the budgets of Sassoon, Lancome, and L'Oreal, the video budget accounted for nearly 60%. %, you must know that the total amount of the advertising budget of the sponsor is fixed. The more you put on the video, the less the budget for the corresponding graphics and texts. From this data, we can see that if you are a Xiaohongshu account, choose graphics and text. Or the video direction? Of course it's video, because pictures and texts mean that there may be no ads in the future.
Looking at the entire advertising market, which company will have the fastest growth in advertising performance in 2020? ByteDance, the cash cow of ByteDance is a certain sound. If you are Party A, planning an advertising budget, one is to choose a certain tone, the other is to choose a certain degree, which media do you choose? The answer is obvious. These two companies happen to be the representatives of the video era and the graphic and text era. Whichever media Party A uses with its feet will represent the future.
02 How to successfully transform video
This issue is what content creators are most concerned about. Video replacing pictures and texts is arsenic to some people, but honey to others. Just like Weibo's tumblr, they started out as a joker. With the rise of short videos, they gradually declined. If you look at the current short-video tumblr, almost none of them have been transformed from the past Weibo tumblr, aren't they? Do not want to turn, but will not turn. Just like the super-large number in a certain account, with tens of millions of followers and 100,000 articles, if you ask him to make videos on a short video platform, the number of likes for a single video is estimated to be no more than 1,000.
Why do you say that it is honey to other people? What are the top ten accounts in the top ten video accounts? Changchun Singularity, Happy Plum, One Minute of Hilarious Laugh, etc., I have never seen or heard of the big IPs that we are familiar with, such as Li Ziqi, Li Jiaqi, and Li Shizhen. It's a bit like Weibo in the grassy period. It's really a huge sea, and everyone can increase their fans by their ability.