With the increasing emphasis of parents on children's English learning, the acceptance of online education and the arrival of the wave of studying abroad at a young age, the market demand for K12 online English education has ushered in an explosive growth. The article is about K12 online English education market analysis report, enjoy~ 1. Research purpose Quickly understand the K12 online English education industry and seek development opportunities. 2. Research methods Mainly through the online study of relevant literature reports, public data ( 36æ°ª, 51talk , iResearch, iiMedia) for analysis, and complete the report. 3. Industry overview K 12 : It is an international collective name for the
basic education stage. In China, it mainly refers to the education system from the first grade of primary school to the third grade of high school. However, with the changes in China's educational concept, the age of the K12 group is gradually developing towards a younger age. K12 Online English Education: For K12 groups, online English teaching activities using the Internet as a phone number list medium. With the increasing emphasis of parents on children's English learning, the acceptance of online education and the arrival of the wave of studying abroad at a young age, the market demand for K12 online English education has ushered in an explosive growth. 1. Industry background analysis 1.1 Macro Analysis P : In 2014 , the reform of the national high school and college entrance examination began, in which English pays
more attention to speaking and listening, and it has become a trend to return to instrumentality from test-oriented education. In 2015 , Premier Li Keqiang proposed the " Internet +" action plan, and the Internet and the education industry will be more closely integrated. On New Year's Day 2016 , China officially implemented the " universal two-child " policy, which will bring more potential users to K12 English education. In the same year, the Ministry of Education issued the "Work Regulations for Kindergartens", which stipulated that kindergartens should not teach elementary school content in advance, and many provinces also prohibited the teaching of English in advance. This also gives many opportunities for