As is evident, Programmatic Phone Number List Advertising and in particular retargeting strongly depend on third-party cookies . To date, on Safari and Firefox, the default setting of the privacy level already provides for the blocking of third-party cookies. On Google Chrome to date, third-party cookies are not blocked. They will be so from 2022 with the application of the Privacy Phone Number List Sandbox, which will mark a radical change in the way of advertising online. Attribution models and affiliate marketing A further and widespread use of third-party cookies is linked Phone Number List to attribution models.
The attribution models allow the Phone Number List advertiser to monitor and track, thanks to the cookies installed on the user's hard disk, all the steps taken by the user before a purchase, giving a value to each of the contact points and the advertisements Phone Number List encountered. by the user before conversionfrom free user to paying customer. Let's imagine that a user sees an advertisement for a ski holiday of a Dolomite hotel on the website of an online newspaper, who subsequently Phone Number List encounters a second advertisement for the hotel on Facebook and finally finds it again on a travel search and comparison engine.
Eventually, the user goes to the hotel Phone Number List website and books the advertised ski holiday. For the hotel it is interesting to know which advertising messages played a role in the user's choice, to optimize their investments in communication, for example. Attribution models based on third-party cookies are particularly critical for regulating affiliate Phone Number List marketing . Affiliate marketing or affiliation is a relationship that is established between a publisher (or affiliate) and an advertiser. The publisher publishes an advert from the advertiser on its pages and will be remunerated as a percentage Phone Number List only when the advertisement enters a user's purchase process.