Usually, the functions of popular and recommended function modules of short video aggregation platforms are relatively simple. Among them, the popular Buy email list and recommended modules of Miaopai and Tudou Video are the most complete in the aggregation platform. Although the function of watermelon video is simple, it is still worth learning from.
Therefore, watermelon video and potato video were selected as competing products.
business needs analysis
The core function of short video aggregation platforms is to efficiently distribute videos to users, prompting users to watch more videos, stay on the platform longer, and socially interact with video authors and other users.
The ways in which the aggregation platform distributes videos to users can be divided into active push by the platform and active search by users. The active push method is mainly the intelligent recommendation engine of the homepage. And users are looking for mainly through
Search for keywords in the search bar,
View and follow the author's news,
Platform popular content modules and
The platform recommends content modules to implement.
The business requirement of the platform's popular modules and recommendation modules is to reasonably filter and display videos or author information, so that users can quickly find these contents.
User needs analysis
The main demand of users using the short video aggregation platform is to watch videos and obtain entertainment experience and information.
Users need an efficient means to quickly find the videos they like to watch. In addition to the platform's intelligent recommendation engine, menu navigation, search bar, and follow page, users can also quickly find current popular and high-quality videos through the popular module and recommendation module.
Function comparison of popular modules and recommended modules of the three products
Usually, the functions of the platform's popular modules are: 24-hour hot search, popular video list/author list/topic list. The functions of the recommendation module are: recommend videos/authors/topics, and recommend other similar authors after following an author.
The functions of the popular and recommended modules of Miaopai, Tudou Video, and Watermelon Video are as follows: