Content is everywhere these days, not just in blog posts. People are creating new content every day in video and graphic form to engage with and educate an audience. But maybe you've already written content that you want to reuse, either for a new audience or to re-engage your current audience. We'll walk you through the different ways to reuse content and leave you with new sources to go even further. Why reuse content? We must first note that when we say "reuse", we do not mean "renovate". There is a subtle difference between the two.
Source GIF To “rearrange” something, you keep the same format. A blog post will remain a blog post, or a video will remain a video. All you do is just add new content to keep it relevant. When you "reuse" content, you change the formatting to employee data reach a wider audience. So a blog post would become an eBook, or an eBook could become a podcast episode. This takes a lot more work than just a redesign, because you're changing the content to fit a whole new template.
Benefits of content reuse Strengthening your message across multiple platforms Reach new audiences with different ways to consume content Diversify your content Extend your best work to other platforms Cover the different stages of the buyer's journey Create a podcast from blog posts Creating a podcast from a blog post is one of the easiest ways to reuse content. You already have all the content you need to create a script. Image Source Moreover, it reuses playback content into listening content as the consumption rate of podcast and audio increases.